In addition to gaming, there is now another common denominator of publishers Electronic Arts, Ubisoft, Square Enix and Co. they all donate to the fight against racism.
FIFA publisher EA, the developer of the Assassins Creed series Ubisoft and many other game publishers became active on social media in the last few days.
The common denominator: They all want to support the fight against racism.
These sums will be donated
As far as we can judge, Ubisoft made the beginning among the developers and announced a donation of $100,000 on June 2, 2020. The money will go to the NAACP (National Association for the Advancement of Colored People).
Shortly thereafter, Devolver Digital followed suit and announced that the publisher and its employees had donated $65,000 to the BlackLivesMatter movement and called on everyone to contribute if they had the money.
Shortly before midnight on June 3, 2020 (CET), Final Fantasy developer Square Enix came forward and promised to help with $250,000.
Electronic Arts donates one million dollars and more
The first tweet of June 3rd came from Electronic Arts. In the tweet it links to a message which you can read on EA’s own page. This is a message that CEO Andrew Wilson shared with his employees.
The FIFA publisher is donating one million dollars to the fight against racist injustice and will double every employee donation that is collected through the YourCause donation programme by the end of the month. In addition to donating money to the fight, the employer also gives its employees a day off in lieu of work if they wish to support the charities. This is the highest donation so far, which is topped a few hours later.
Pokemon Go Fest 2020 Revenues are donated
Pokemon Go publisher Niantic also promised financial support at 5pm. The proceeds from ticket sales for the Pokemon Go Fest 2020 are to be donated here. At least five million dollars are promised.
Thus, within 24 hours, several million dollars were collected to support the fight against racist inequality.
What do you think about the reaction of the publishers? Would you wish for other measures?