With this new division, the company will bring together adaptations, products, and live events. Kayleen Walters will lead the division.
With “XP,” Xbox has established a new division focused primarily on entertainment.
The goal is to allow fans to experience Xbox franchises beyond the actual gaming experience, for example through film and TV adaptations, consumer products, partnerships, and live experiences.
The company is bringing these individual areas together under a unified structure with XP, which comprises four investment areas: XBOX Pictures, XBOX Products, XBOX Partnerships, and XBOX Places.
New Leadership Team: Who’s Taking the Reins at Xbox XP and Mojang
Kayleen Walters, currently President of Mojang, formerly at Lucasfilm and Executive Producer of *A Minecraft Movie*, will become President of XP at Xbox. Maria Angelidou-Smith, former Chief Product Officer at Reddit, is joining Xbox and will take the helm as CEO of Mojang and Minecraft.
“XP was born out of a simple but powerful conviction: The world’s most popular gaming franchises have the potential to reach people far beyond the boundaries of the game itself,” says Walters. “Fans don’t just play our franchises. They watch them, wear them, visit them, celebrate them, and connect with them in countless ways. XP brings together the teams responsible for bringing Xbox franchises to life in the world in bigger and more meaningful ways. “
From Fallout to Call of Duty: The Future of Entertainment on Xbox
One of the most significant entertainment projects of the past was *A Minecraft Movie*, which was the highest-grossing film in the U.S. in 2025. A sequel—*Minecraft Squared*—is already in production. In addition, the Fallout series on Prime Video is highlighted, with fans currently awaiting the third season.
As for the future, a Call of Duty movie starring Peter Berg and Taylor Sheridan is in the works, an animated Diablo series with Netflix was announced at BlizzCon, and the new Physint project with Hideo Kojima also includes film and TV rights.
This year’s BlizzCon drew 35,000 attendees on-site, with an additional 12.5 million people watching from home, according to Xbox. The most recent Minecraft Live event reached more than 144 million people.
