Not only numerous brands we know, but also big luxury brands have already become involved in esports as sponsors. We have summarised the coolest mergers for you.
Numerous cooperations between well-known brands and esports organisations show how widespread esports have become. But it’s not just everyday companies and providers that are getting involved in esports. Luxury brands have also jumped on the bandwagon. We show you the most important esport cooperations of Gucci, Ferrari and Co.
It was only in the summer of 2021 that G2 announced its cooperation with the clothing brand Ralph Lauren. The campaign posters are hanging in major European cities, such as London. Image: Ralph Lauren, G2 Esports
In partnership with American League of Legends professional team 100 Thieves, Gucci released this bright red backpack in July 2021, available in limited quantities at a price of $2,500. Image: Gucci, 100 Thieves
It’s not only in America that Gucci is involved in esports. In cooperation with Fnatic, this wristwatch was created, of which only 100 limited copies were made. A year ago, the watch was available at a price of 1,350 euros. Image: Gucci, Fnatic
Fortnite is already known for many crazy and creative collaborations and campaigns. Since its recent release, Fortnite players have been able to get around in-game with the new Ferrari 296 GTB model. Image: Epic Games
For LoL Worlds 2019, French luxury label Louis Vuitton designed the trophy case as part of a collaboration. In addition to in-game skins with LV elements, the brand also released a LoL clothing collection. Image: Louis Vuitton
Armani Exchange, a clothing brand of the label Giorgio Armani, sponsored Team MKers in 2019 and provided the athletes of the various disciplines
with tracksuits. Image: Armani Exchange
