Many successful games follow a familiar pattern. A strong start, high attention, followed by a slow but steady decline in player numbers. Even with live service titles, this development is usually considered inevitable. Gran Turismo 7 is currently a notable exception.
Several years after its release, Sony’s racing simulation on the PS5 is showing a development that is surprising even internally.
Two million active players per month
At the Gran Turismo World Series 2025 World Final in Fukuoka, series boss Kazunori Yamauchi spoke about the current state of the game. According to him, Gran Turismo 7 currently has more than two million monthly active users. What’s striking is that the number of new players continues to rise.
Yamauchi explained that the game is currently in the best shape any Gran Turismo title has ever been in. Such a development has never been seen before, either within the series or on PlayStation.
No classic growth drivers
The context of these figures is particularly unusual. Gran Turismo 7 has been discounted over time, but has never been offered at a heavily reduced price.
It has also not been included in a subscription service such as PlayStation Plus.
This means that many of the usual factors that trigger short-term influxes of new players for older titles are missing. Instead, the growth appears to be based on other factors.
Long-term maintenance as a success factor
According to Yamauchi, the key lies in consistent further development after release. Polyphony Digital had already pursued this approach with Gran Turismo Sport on the PS4 and expanded it further with Gran Turismo 7.
The free Spec 3 update was recently released, adding additional content to the game in the wake of 100 million series sales. In addition, the Power Pack is available as an expansion that significantly increases the scope of activities.
A quiet but steady success for Sony
Gran Turismo has its own community and is less often the focus of general gaming debates. Nevertheless, the title continues to be one of the most important brands in the PlayStation portfolio.
Given the stable user numbers and ongoing support, there are many indications that Gran Turismo 7 will remain a fixture on the PS5 in the coming years.
FAQ
Over two million monthly active users.
At the Gran Turismo World Series 2025 World Final in Fukuoka.
No, not yet.
No, there have been discounts, but no massive price drop.
According to Polyphony Digital, through long-term post-launch support.
The free Spec 3 update.
Yes, the Power Pack expands the scope of the game.
Yes, it continues to be one of the core PlayStation brands.
