The McDonald’s Happy Meal toys for The Super Mario Bros. Movie are available in the U.S. over three months before the film’s release.
The Super Mario Bros. Movie has gotten its own line of McDonald’s Happy Meal toys, and fans in the U.S. can get them today. Initially scheduled to release before the end of this year, The Super Mario Bros. Movie is now releasing in April, making these toys a pleasant surprise for fans.
Several years after its announcement, The Super Mario Bros. Movie has become one of the most highly anticipated films of next year. A few trailers have been dropped featuring the film’s now-infamous cast. Previous leaks suggested that Mario McDonald’s Happy-Meal toys would be released at some point around or before the film’s release. Given that the movie was previously set to release in December 2022, it was speculated that the tie-in toys could release this month, long before the movie hit theaters.
This theory turned out to be true as McDonald’s locations in the United States have started carrying toys based on The Super Mario Bros. Movie. The current lineup of toys includes Mario, Luigi, Princess Peach, Donkey Kong, and Bowser, all of which had previously been seen in trailers. One interesting toy inclusion is a blue Luma, a character first introduced alongside Rosalina in the 2007 game Super Mario Galaxy. The appearance of Luma in this toy set has many predicting that there could be an appearance of Rosalina in The Super Mario Bros. Movie. Pictures of the toys started making the rounds on social media, and the official Instagram page for McDonald’s confirmed the launch of the toys
The McDonalds Happy Meal The Super Mario Bros Movie promotion begins today in the United States and is expected to last through January 23rd! There are 8 plastic toys to collect. pic.twitter.com/wPDR5QGRAT
— Nintendo Merch Central (@nintendomerch) December 27, 2022
Fans acted quickly to get to their nearest McDonald’s to get the toys for themselves before they became scarce. Given the amount of fervor there was over previous McDonald’s promotions like the Adult Happy Meal toys from this past October, this comes as no surprise. Many of these customers are likely to be scalpers looking to sell the toys themselves for exorbitant prices, a lucrative decision given the strong popularity of the Mario cast of characters.
McDonald’s is already well-known for its heavy promotion of Happy Meal tie-in toys. The fast-food chain has also done its fair share of tie-ins with video game properties, such as this year’s Pokemon, Sonic the Hedgehog, and Mario Kart Happy Meals. The monumental popularity of the Mario franchise ensures that this line of toys will be successful, regardless of whether it releases months before the movie it is based on. History has taught fans that these toys will more than likely become hard to find over time, so they will have to act fast and have their wallets ready for a chance of owning them.
The Super Mario Bros. Movie will release in North America on April 7, 2023.
