To protect against scammers, businesses must spend $1,000 a month on advertising on Twitter/X. Otherwise the verification hook is gone.
Since Elon Musk acquired Twitter in October 2022, the social media network has regularly landed in the headlines: Although Musk still tweeted “The bird is set free” at the time of the takeover, this was followed by mass layoffs, cuts in the maximum views of tweets and then, most recently, the renaming to X
Advertising for US$1,000 a month or no blue tick
According to reports from early July, the microblogging service is said to have lost (50 percent in revenue), according to Engadget. To make up for the losses, Musk’s company’s latest strategy is therefore to charge trademarks and companies at least $1,000 a month. Otherwise, the loss of the Verified
status is imminent.
Elon Musk meanwhile responded to a tweet by the Wall Street Journal on this topic: the 1,000 US dollars per month was moderately chosen by him to prevent fraudsters from creating thousands of accounts. This non-trivial cost per month, according to Musk, is necessary so that only genuine brands can receive the blue tick.
NEWS: Brand accounts will lose their verification if they haven’t spent at least $1,000 on ads in the previous 30 days or $6,000 on ads in the previous 180 days. pic.twitter.com/6eJQdhvQEG
– X News Daily (@xDaily) July 26, 2023
Advertising costs on Twitter/X will be lower
In addition, Twitter is also lowering the cost of certain ad slots, according to (Wall Street Journal) . For example, those who book advertising for the first time will receive a 50 per cent discount. The offer is valid until 31 July. Such offers make sense against the backdrop of the massive losses, especially since Twitter or X generates a large part of its revenue with advertising.
What do you think of the current developments around Twitter or now X since the takeover by Elon Musk? Are you still on Twitter/X or have you already turned your back on the platform? Let us know what you think in the comments!
