The shooter “Highguard” is set to be released next week. But instead of a marketing offensive, there is an eerie silence on the developers’ channels.
What a strange situation : A new title, developed by veterans who previously worked on the acclaimed Titanfall series, is about to be released.
Normally, at this stage, six days before launch, you would expect a massive increase in trailers, blog posts, and some form of community interaction. With Highguard, the opposite is true.
The game, which was unveiled as a surprise “One More Thing” conclusion to The Game Awards in December 2025, has almost completely disappeared from the scene – and that raises questions.
Radio silence since the big reveal
The last official post on Highguard’s X account dates back to December 12, 2025. The irony here is hard to miss: in this last sign of life, the social media team responded to the interest shown by renowned music producer Zedd with the words: “We can’t wait to show you more.” Since then, however, nothing more has been shown. Neither to DJ Zedd nor to the public.
And yet there is a lot to be said for the project, at least on paper: a new shooter from former Titanfall developers – you could immediately dream of powerful gunplay and fluid movement. Nevertheless, the reaction to the reveal as the finale of the Game Awards was mixed.
Many viewers found the choice of a previously unknown live service hero shooter as the finale of the most important awards ceremony of the year anticlimactic. But instead of dispelling the widespread skepticism with more information and real gameplay, the developers have shrouded themselves in silence, which is more reminiscent of canceled projects than an upcoming launch.
At the Steam page for the game, there are currently only a few images and a brief description:
From the creators of Apex Legends and Titanfall comes Highguard: a PvP raid shooter in which players ride, fight, and raid as hidden gunslingers, known as Guardians, to gain control of a mythical continent.
Battle rival guardian factions for possession of the Shieldbreaker, then infiltrate and destroy the enemy base to secure territory in this all-new shooter genre.
Geoff Keighley becomes PR manager
The only person currently reminding anyone of the existence and imminent release of “Highguard” is Geoff Keighley himself—because he clearly really believes in the game.
Just 1 week until the release of @PlayHighguard pic.twitter.com/WHQdR2Hveo
— The Game Awards (@thegameawards) January 19, 2026
It was recently revealed that the development team did not book or pay for the prime slot at The Game Awards themselves. Instead, Keighley is said to have made the spot available out of “love for the game.”
In fact, it currently appears as though the TGA host has thrust the game into the spotlight before the studio was ready. While Keighley continues to fuel the hype train, the creators themselves do not seem to be making any moves to get the marketing campaign underway.
But perhaps the radio silence is purely self-protective: after the negative reaction to the TGA reveal, any new trailer is likely to be torn apart. Instead of feeding the angry crowd with new material, the developers are perhaps hoping that the finished game will speak for itself at launch and that its quality will ultimately refute the prejudices.
We’re keeping our fingers crossed, because in the end, no one would benefit from a bad game – except for those know-it-alls who were already certain after seeing the trailer that it couldn’t possibly be any good.
