Twitch is reportedly planning new rules in the partnership contracts. The community and insiders discuss the topic controversially.
Lower revenue, more advertising – Twitch’s rumoured plans are causing a lot of buzz in the community. The news site Bloomberg reported on Wednesday that the Amazon-powered streaming platform wants to change some rules of the partnership agreement.
According to Bloomberg, top streamers are facing a cut in subscription revenue from 70 to 50 per cent. In order to secure their income, more advertisements are to be placed in return. In return, Twitch would waive its exclusivity rights. This would give the streamers the opportunity to appear on competing platforms such as YouTube or Facebook.
Twitch’s plans have not met with much approval. Employees of the company anonymously spoke negatively to Bloomberg, saying that the plans would hurt users.
imo twitch should just implement ads that don’t directly interfere with a stream (sidebar, picture in picture, underlay, etc).
i understand advertisers are essential to make a platform profitable, but intervening with the viewer’s experience isn’t how they should go about it 😦
– imane 💜 (@imane) April 27, 2022
From the ranks of Twitch celebrities, the wide-reaching Imane “Pokimane” Anys demanded that commercials should not interrupt the stream. Zack “Asmongold”, known for World of Warcraft, on the other hand, believes that the big streamers will not be affected, but that the new regulations would only affect small streamers.
Obviously, none of this is confirmed. It’s all through sources, BUT…
These changes would be worse for streamers.
These changes would be worse for viewers.
I don’t see how this ever goes through. https://t.co/Lc1AiFNoWI
– Jack “CouRage” Dunlop (@CouRageJD) April 27, 2022
Ryan Wyatt, former head of YouTube Gaming, meanwhile, doesn’t believe in the current approach at all. “Not having exclusives is long overdue,” he wrote on Twitter. A large part of the advertising revenue should always go to the content creators. Other video formats should be developed instead of flooding livestreams with ads.
“These changes would be worse for streamers. These changes would be worse for viewers,” said streamer Jack “CouRage” Dunlop, who is part owner of the 100 Thieves organisation. “I don’t see how this would ever pass.” Twitch did not comment on the rumours in response to an enquiry from Bloomberg.
