More and more GTA 6 ads are popping up in the world’s biggest cities, and this is even causing fans to feel a pang of envy.
By now, it would hardly surprise anyone if even Offline-Ingrid from the chicken coop next door had heard that something pink is happening in November: GTA 6 is really cranking up the marketing machine right before its release.
Major cities are glowing in pink and purple
On social media, you’ll witness the lavish marketing campaign even if you don’t live in one of the cities involved. Wherever there are skyscrapers, the posters are on full display. In some cities, they weren’t just pasted up—they were even painted—as in Brooklyn, New York:
~(Reddit)~
In Germany, the poster campaigns have so far taken place in, among other places, Berlin, Leipzig, Cologne. If it’s already started in your city, feel free to let us know in the comments!
Amid the ornate building facades, a wide variety of vehicles in Vice City-style liveries—perfectly fitting the theme—cruise through the streets, such as double-decker buses. In Miami, there are even specially customized GTA cars are even escorted by the police.
Florida’s capital city is the real-life inspiration for Vice City in GTA 6, and you’re starting to notice that in real life, too. Here, they’re not just hyping up the game itself, but even the fictional brands from the game.
For example, fans discovered advertising posters and real broadcast trucks for the fictional news program Weazel News. A Fast-Foot restaurant in a shopping mall has redecorated as the fictional burger joint Burger Shot and real piss water was served at a brewery—the parody beer brand from the GTA universe.
Fans Want More Advertising
Especially when it comes to the more creative advertising campaigns, people here might well be envious. We’d all certainly like to know what “Pisswater” tastes like (please don’t quote me on that). But even just seeing the giant billboards makes some people green with envy.
In numerous comment sections, fans are hoping that their own city’s name will finally be mentioned in connection with GTA 6. It’s really exciting to see how a game manages to make people want to see even more advertising.
What do you think of Rockstar’s marketing campaigns? Too much, or just the right amount to really stoke the anticipation for GTA 6? Maybe you’ve already spotted some funny and creative ads—feel free to share them in the comments.
