“The biggest games belong to everyone” – Bond’s clear message
A small remark with a big impact: In an interview with Mashable, Xbox President Sarah Bond spoke openly about how she sees the future of the gaming landscape – and her words are likely to cause concern for PlayStation boss Jim Ryan. Bond calls the traditional way of thinking, tying games to a console, “antiquated.” For her, openness, connectivity, and the freedom to play on any device are what count.
“The biggest games in the world are available everywhere,” Bond emphasizes. “Just think of Call of Duty, Minecraft, Fortnite, or Roblox – that’s what really drives the gaming community.” Her message is clear: the success of modern games comes from places where people can play together – regardless of platform boundaries.
The Xbox boss is thus taking a clear stand against the classic exclusive model that has shaped Sony in particular for decades. Instead of prestige titles that only exist on one platform, Microsoft wants to focus on collaborative gaming. Bond sees the future of gaming less in rivalry between consoles and more in building a connected ecosystem that includes everyone.
Exclusive games are “antiquated,” says Xbox president Sarah Bond:
▪️Seeing people evolve way past locking down to one device or one store
▪️Biggest games in the world are available everywhere (Fortnite, COD, Roblox, etc)Full Interview ➡️ https://t.co/b1yBSJ0ZRk#Xbox pic.twitter.com/554mCTOcnq
— Shinobi602 (@shinobi602) October 22, 2025
While Sony continues to focus on emotion and loyalty with exclusive blockbusters such as “Ghost of Yotei,” Microsoft has long pursued a different philosophy: openness. This strategy is evident not only in Bond’s words, but also in the company’s recent decisions. Games such as Forza Horizon 5 have already been released on PlayStation, and the upcoming Forza Horizon 6 is also set to make the leap to Sony’s console.
The fact that Microsoft is now even planning a PlayStation 5 version of Bethesda’s Starfield is seen as a clear signal: exclusivity should no longer build walls.
The fact that Microsoft is now even planning a PlayStation 5 version of Bethesda’s Starfield is seen as a clear signal: exclusivity should no longer build walls, but bridges. Live service games, i.e., titles that evolve over years, benefit particularly from this openness. Bond’s stance shows that Microsoft has long been playing a different game – focusing on reach and community rather than separation.
PlayStation has taken its first steps in this direction – for example, with the multiplayer hit “Helldivers 2”, which is also available on Xbox – but Bond’s words suggest that she considers this change inevitable. Her message to the industry sounds like a manifesto: gaming should connect, not divide.
